Privacy policy

PRIVACY POLICY

Last Updated: 1 October 2026

ME IN MY SKIN, a brand operated by KAS Ecommerce Ventures Pvt. Ltd. (“MIMS”, “we”, “us”, or “our”), respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit or use our website, purchase our products, communicate with us, or otherwise interact with our services.

By using our website or providing your personal information to us, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy is intended to operate in accordance with applicable Indian data protection and privacy laws, including the Digital Personal Data Protection Act, 2023 and applicable rules and regulations thereunder, as and when they come into force.


1. ABOUT US

Legal Entity: KAS Ecommerce Ventures Pvt. Ltd.
Brand: ME IN MY SKIN (MIMS)

Registered Office:
912, Anthurium Office Space, Sector 73, Noida 201307

Customer Support Email:
meinmyskin91@gmail.com

Privacy & Grievance Email:
meinmyskin91@gmail.com

Phone:
9289110905


2. INFORMATION WE COLLECT

When you interact with our website or purchase our products, we may collect certain information that is necessary to provide our products and services.

A. Information You Provide to Us

Depending on how you interact with us, this may include:

  • Full name
  • Mobile number
  • Email address
  • Billing address
  • Shipping/delivery address
  • City, State and PIN Code
  • Order details
  • Product preferences
  • Communication preferences
  • Information provided when contacting customer support
  • Feedback, reviews, queries, complaints or other communications

B. Payment Information

We use third-party payment service providers, including Razorpay, to process online payments.

When you make a payment through our website, payment information such as card, UPI, banking or other payment details may be processed directly by the relevant payment service provider.

We do not intend to store your complete credit/debit card number, CVV or banking credentials on our own servers.

Payment processing is subject to the privacy policies and terms of the respective payment service provider.

C. Cash on Delivery

If you choose Cash on Delivery (COD), we may collect and use the information necessary to process, verify and deliver your order, including your name, mobile number and delivery address.

We may also contact you to verify a COD order before dispatch.


3. INFORMATION COLLECTED AUTOMATICALLY

When you visit our website, certain technical and usage information may be collected automatically.

This may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Approximate location information derived from technical data
  • Pages visited
  • Products viewed
  • Time spent on the website
  • Referring website
  • Clicks and interactions
  • Shopping cart activity
  • Purchase and transaction-related information
  • Website performance information

This information helps us understand how visitors use our website and improve our products, services, advertising and customer experience.


4. COOKIES AND TRACKING TECHNOLOGIES

Our website may use cookies, pixels, tags, SDKs and similar technologies.

These technologies may be used to:

  • Keep your shopping cart functioning
  • Remember your preferences
  • Understand website usage
  • Measure advertising performance
  • Improve website functionality
  • Understand which products and offers are relevant to visitors
  • Measure conversions
  • Provide personalised or relevant advertising
  • Prevent fraudulent or unauthorised activity

We may use technologies provided by:

  • Shopify / Shopify Analytics
  • Google Analytics
  • Google Ads
  • Meta Pixel and related Meta advertising technologies

These services may collect information regarding your interactions with our website and advertisements.

You can manage or restrict cookies through your browser settings. Certain website functionality may be affected if necessary cookies are disabled.

Where consent is required under applicable law, we will provide appropriate choices and mechanisms for giving, refusing or withdrawing consent.

The DPDP framework emphasises clear and understandable notices and informed consent where consent is the applicable basis for processing.


5. WHY WE COLLECT AND USE YOUR INFORMATION

We may use your personal information for the following purposes:

Order Processing

To:

  • Process your orders
  • Confirm your purchases
  • Process payments
  • Arrange delivery
  • Provide order updates
  • Handle cancellations
  • Process eligible refunds or replacements

Customer Support

To:

  • Respond to your questions
  • Resolve complaints
  • Provide after-sales support
  • Investigate product or delivery issues
  • Communicate regarding your orders

Website Improvement

To:

  • Understand customer behaviour
  • Improve website functionality
  • Improve product offerings
  • Analyse website performance
  • Identify technical problems

Marketing and Advertising

Where permitted by applicable law and based on the appropriate legal basis, we may use information to:

  • Send information about products and offers
  • Send promotional communications
  • Show relevant advertisements
  • Measure advertising campaigns
  • Understand which products and offers are of interest to customers
  • Conduct remarketing or retargeting campaigns

Security and Fraud Prevention

We may process information to:

  • Detect suspicious transactions
  • Prevent fraud
  • Protect our website
  • Protect customers
  • Maintain website and system security

Legal and Regulatory Requirements

We may process and retain information where necessary to:

  • Comply with applicable laws
  • Respond to lawful requests
  • Resolve disputes
  • Establish or defend legal claims
  • Protect our legal rights

6. MARKETING COMMUNICATIONS

If you have provided your contact details and where permitted by applicable law, we may contact you through:

  • Email
  • SMS
  • WhatsApp
  • Phone calls
  • Other electronic communication channels

These communications may include:

  • New product announcements
  • Offers and discounts
  • Promotional campaigns
  • Order-related information
  • Cart reminders
  • Product recommendations
  • Customer service communications

You may opt out of promotional communications at any time.

For example, you may:

  • Use the unsubscribe option included in an email;
  • Follow the opt-out instructions in an SMS or WhatsApp communication; or
  • Contact us at meinmyskin91@gmail.com.

Please note that even if you opt out of marketing communications, we may continue to send essential service-related communications such as order confirmations, payment confirmations, delivery updates, refund information and important account or transaction notices.


7. SHARING OF PERSONAL INFORMATION

We do not sell your personal information as a standalone commercial product.

We may share relevant information with trusted service providers where necessary to operate our business and provide services to you.

These may include:

Payment Service Providers

For processing online payments, including:

Razorpay

Shipping and Delivery Partners

We may share necessary delivery information with logistics partners, which may include:

  • India Post
  • Blue Dart
  • Xpressbees
  • Shadowfax
  • Other logistics or delivery partners engaged by us from time to time

Information shared may include your name, phone number and delivery address.

Technology and Analytics Providers

We may use third-party technology providers for:

  • Website hosting
  • Analytics
  • Advertising
  • Marketing
  • Customer communication
  • Website performance
  • Fraud prevention

These may include services such as:

  • Shopify
  • Google Analytics
  • Google Ads
  • Meta
  • Other technology providers integrated with our website

Legal or Regulatory Authorities

We may disclose information where reasonably necessary to comply with applicable law, legal proceedings, court orders, regulatory requirements or lawful governmental requests.

Business Transfers

If our business is reorganised, merged, acquired, sold or transferred, personal information may be transferred as part of the relevant business transaction, subject to applicable law.


8. THIRD-PARTY SERVICES

Our website may contain integrations, links or services provided by third parties.

These third parties may have their own privacy policies and terms.

Examples may include:

  • Payment providers
  • Shipping providers
  • Analytics providers
  • Advertising platforms
  • Social media platforms
  • Technology providers

We recommend reviewing the privacy policies of relevant third parties when you interact with their services.

We are not responsible for the privacy practices of third-party websites or services that we do not control.


9. DATA SECURITY

We take reasonable and appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Depending on the nature of the information and the service involved, security measures may include:

  • Access controls
  • Authentication mechanisms
  • Secure technology infrastructure
  • Encryption or other security measures where appropriate
  • Restricted access to personal information
  • Monitoring and security controls
  • Vendor and service-provider controls

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Accordingly, while we take reasonable measures to protect your information, we cannot guarantee absolute security.


10. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

  • Processing and fulfilling orders
  • Providing customer support
  • Maintaining transaction records
  • Resolving disputes
  • Preventing fraud
  • Complying with legal and regulatory requirements
  • Exercising or defending legal rights
  • Maintaining business and financial records

When personal information is no longer required for a legitimate or legally permitted purpose, we may delete, anonymise or otherwise dispose of it in accordance with applicable law and our internal retention practices.


11. YOUR PRIVACY RIGHTS

Subject to applicable law and the relevant provisions coming into force, you may have rights relating to your personal information, including rights to:

  • Request access to personal information concerning you;
  • Request correction of inaccurate or incomplete information;
  • Request deletion of personal information where applicable;
  • Withdraw consent where processing is based on consent;
  • Raise a privacy-related grievance;
  • Exercise other rights available under applicable data protection law.

The DPDP Act provides a framework for rights of Data Principals, including access to information, correction/erasure in applicable circumstances, grievance redressal and withdrawal of consent.


12. WITHDRAWAL OF CONSENT

Where we process your personal information based on your consent, you may withdraw that consent by contacting us at:

meinmyskin91@gmail.com

Where applicable, you may also use the relevant unsubscribe or preference-management mechanism provided in our communications.

Withdrawal of consent will not affect the lawfulness of processing carried out before withdrawal.

Please note that withdrawal of consent may affect our ability to provide certain services where the relevant processing is necessary to provide those services.

The DPDP framework provides for withdrawal of consent and requires the withdrawal mechanism to be comparable in ease to the mechanism used for giving consent.


13. CORRECTION OR DELETION REQUESTS

If you believe that the personal information we hold about you is inaccurate, incomplete or outdated, you may contact us and request correction.

You may also request deletion of your personal information where such deletion is permitted under applicable law.

To make a request, please email:

meinmyskin91@gmail.com

Please include:

  • Your full name
  • Registered mobile number
  • Registered email address
  • Order number, if applicable
  • Details of your request

We may need to verify your identity before processing certain requests.


14. CHILDREN'S PRIVACY

Our website and products are intended for general consumers and are not specifically directed at children.

We do not knowingly collect personal information from children in circumstances where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us inappropriately, please contact us at:

meinmyskin91@gmail.com

If we become aware that personal information has been collected in circumstances requiring deletion or other action under applicable law, we will take appropriate steps.


15. INTERNATIONAL DATA PROCESSING

Some of our technology, analytics, advertising or other service providers may process information from locations outside India.

Where personal information is processed outside India, we will take appropriate steps consistent with applicable Indian law and any requirements or restrictions applicable to cross-border processing.


16. DATA BREACHES AND SECURITY INCIDENTS

If we become aware of a personal data breach affecting personal information, we will take appropriate steps to investigate, contain and address the incident.

Where notification is required under applicable law, we will provide notifications to the relevant individuals, authorities or other parties in accordance with applicable requirements.


17. GRIEVANCE REDRESSAL

If you have any concerns, complaints or questions regarding the collection or use of your personal information, you may contact our privacy/grievance contact at:

KAS Ecommerce Ventures Pvt. Ltd.

Privacy & Grievance Email:
meinmyskin91@gmail.com

Phone:
9289110905

Registered Office:
[INSERT REGISTERED OFFICE ADDRESS]

We will review and respond to privacy-related grievances in accordance with applicable law and our internal grievance-handling process.


18. CUSTOMER SUPPORT

For general customer support, including:

  • Orders
  • Delivery
  • Returns
  • Refunds
  • Product-related queries
  • Payment issues

you may contact:

Email: meinmyskin91@gmail.com
Phone: 9289110905


19. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

  • Changes in our business practices;
  • Changes in our technology;
  • Changes to our services;
  • Changes in applicable laws or regulations;
  • Changes to our data-processing practices.

When we make changes, we will update the “Last Updated” date at the beginning of this Privacy Policy.

Where required by applicable law, we will provide additional notice or obtain consent for material changes.


20. GOVERNING LAW

This Privacy Policy shall be governed by and interpreted in accordance with the laws applicable in India.

Any disputes relating to this Privacy Policy shall be subject to the jurisdiction of the appropriate courts or authorities having jurisdiction under applicable law.


21. CONTACT US

If you have any questions regarding this Privacy Policy or how we handle personal information, please contact us:

KAS Ecommerce Ventures Pvt. Ltd.

Brand: ME IN MY SKIN

Customer Support:
meinmyskin91@gmail.com

Privacy & Grievance:
meinmyskin91@gmail.com

Phone:
9289110905

Registered Office:
912, Anthurium Office Space, Sector 73, Noida 201307